Advertising, Marketing and Design

Last Updated: 5/9/2022 10:56 AM

The Advertising, Marketing, and Design program introduce students to graphic communication technology in print production, design, advertising, and marketing.  Students participate in theory and performance-based activities providing students first-hand knowledge of graphic design using multimedia formats such as design software Adobe Suite, Photoshop, and InDesign, as well as production skills in silk screening, and lithography.  Students learn to use creative expression to design, market, and produce merchandise using state-of-the-art equipment.  Students are encouraged to participate in local design competitions such as SkillsUSA.   

Students can receive a .5 art and/or .5 tech credit in any of the above courses in addition to elective credit.

Students can earn the following credentials:

  • Graphic Arts Education and Research Foundation (GAERF)  PrintEd certification
  • Adobe Software certification
  • In Design Software certification
  • OSHA 10 certification

This program is a component of the  Art, A/V technology, and Communications cluster and focuses on careers in design, production, exhibition, performance, and publishing multimedia content.  Examples of careers associated with this career field are Graphics and Printing Equipment Operator, Lithographer, Computer Typography and Composition Equipment Operators, Desktop Publishing Specialist, Web Page Designers, Advertising Designer or Specialists, Social Media Marketer, Interior, and Spatial Designer, Architect, Multimedia Specialist, Animator, Graphic Designer, Illustrator, Printmaker, Production Designer, Theater/Television/Film.

Required Course Sequence:

ADVERTISING, MARKETING & DESIGN

Year 1

Year 2

Year 3

Year 4

Advertising, Marketing & Design 1

(.5 Art or Tech Credit)

Advertising, Marketing & Design 2

(.5 Art & .5 Tech or 

1 Elective  Credit)

Advertising, Marketing & Design 3 +

Social Media Marketing

(.5 Art, and/or .5 Tech, or 

1.5  Elective Credit)

Advertising, Marketing & Design 4

(.5 Tech or .5 Art Credit if needed)

2 Elective Credits

Semester 90 Minute Block Every Other Day Full Year 90 Minute Block Every Other Day

Full Year  90 MInute Block Every Other Day

PLUS,

Semester 90 Minute Block Every Other Day 

Full Year 180 Minute Block Every Other Day

Industry Partner:  Northeast Screen Printers 

Work-Based Learning:  School-Based Enterprise

Post-Secondary Partner:  Johnson & Wales University

CTSO:  SkillsUSA

 

Apply for Advertising, Marketing and Design

https://docs.google.com/presentation/d/1PoedJdGG1Sozq5k6HNg027RJixi7fSjmxy2HNDLeaoo/edit?usp=sharing

 

APPLY NOW

 

Instructor:  Crystal Violette

                   violettecrystal@coventryschools.net

                   822-9499 ext 288